Experian partnership with eyeota brings largest set of customer data profiles to advertisers

Posted on Jun 10 2013 by

Tweet Sydney, Australia, 11 June, 2013 – Marketing and analytics provider Experian has today announced a partnership deal with customer data targeting company, eyeota, creating one of Australia’s most comprehensive portfolios blending online and offline audience data. By combining Experian’s Mosaic geo-demographic information with online data in eyeota’s consumer data marketplace, marketers have access to [...]

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Australians’ news and media consumption is 51 per cent higher

Posted on Apr 10 2013 by

Tweet New Experian Hitwise data shows that consumption of the news has seen a steady increase on mobile devices over traditional online channels from September 2012 to March 2013. The share of visits in March to News and Media sites on mobile devices, including smartphones and tablets, is 51 per cent higher than that of [...]

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Fraudulent Emails Claiming to be From Experian

Posted on Mar 17 2013 by

Tweet March 14th, 2013: Experian is aware of a recently-launched scam in which fraudulent emails are claiming to be from “Experian” (credit.report@experian.com). This email is in no way associated with Experian. DO NOT OPEN THIS EMAIL OR ITS ATTACHMENT. DELETE IT IMMEDIATELY. The email is a very convincing replica of an Experian alert. A critical [...]

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Experian launches consumer credit bureau in Australia

Posted on Feb 27 2013 by

Tweet Sydney, Australia, 28 February – Experian, the global information services company, today launched its consumer credit bureau providing consumer credit reports to financial institutions, telecommunication and utility providers in Australia. The bureau’s launch will increase competition within the Australian market, by providing credit providers with greater bureau choice, and improved transparency for businesses and [...]

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Experian acquires Pacific Micromarketing to deliver world-class data analytics

Posted on Jan 23 2013 by

Tweet Sydney, Australia, 18 January 2013 – Experian© the global information services company, today acquired Pacific Micromarketing, a subsidiary of PMP Limited, to deliver enhanced consumer analytics data and services to its customers.   Pacific Micromarketing is a leading consumer data and analytics business operating in Australia and New Zealand. It offers customers access to [...]

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Undressing mobile commerce

Posted on Dec 03 2012 by

Tweet Fashion and beauty are leading a mobile commerce boom in Asia, according to the latest eBay stats, with Australia vice president of the company Deborah Sharkey looking to undress how mcommerce will affect how we shop. EBay has invested heavily in mcommerce technology anticipating that more people than ever will be using mobile devices [...]

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What are we trying to achieve with digital marketing?

Posted on Nov 30 2012 by

Tweet Digital marketing is a two-way interface between company and customer, with most campaigns looking to increase interaction with the brand in some way. Finding the true ROI of digital marketing campaigns can be arduous, chiefly because the marketing technique is looking to provoke responses other than the direct sale. As we have seen from [...]

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Bricks and mortar embrace online

Posted on Nov 30 2012 by

Tweet The old foes of ecommerce and bricks and mortar retail seem to be overcoming past differences and moving into the future arm-in-arm, according to new research. A report from PWC and Frost & Sullivan, entitled Australian and New Zealand Online Shopping Market and Digital Insights, projects that online shopping expenditure is set to grow [...]

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Multichannel marketing ‘key to festive ecommerce success’

Posted on Nov 30 2012 by

Tweet Multichannel marketing and optimised mobile and ecommerce sites will ensure retailers get the most out of this year's festive rush, with research showing an unprecedented amount of people will be shopping online this Christmas. Research from Experian Hitwise has projected this year will be the busiest in ecommerce history, with sales on 'Cyber Monday' [...]

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Big data ‘needs the human touch’

Posted on Nov 29 2012 by

Tweet Big data management shouldn’t be an entirely systematic approach, according to Jude Yew, who told ZDNet that successful systems require a human touch to make it more accurate and grounded. Mr Yew, assistant professor at the Department of Communications and New Media at National University of Singapore (NUS), spoke during the ZDNet Asia Big [...]

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